One rule was that the emotion was closely linked to the feeling of “coming close” and failing. The nearer you came to achieving a thing, the greater the regret you experienced if you failed to achieve it.† A second rule: Regret was closely linked to feelings of responsibility. The more control you felt you had over the outcome of a gamble, the greater the regret you experienced if the gamble turned out badly. People anticipated regret in Allais’s problem not from the failure to win a gamble but from the decision to forgo a certain pile of money.
