Amos had his own theory, which he called “features of similarity.”† He argued that when people compared two things, and judged their similarity, they were essentially making a list of features. These features are simply what they notice about the objects. They count up the noticeable features shared by two objects: The more they share, the more similar they are; the more they don’t share, the more dissimilar they are. Not all objects have the same number of noticeable features: New York City had more of them than Tel Aviv, for instance. Amos built a mathematical model to describe what he
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