Basketball experts seized on random streaks as patterns in players’ shooting that didn’t exist. Arthritis sufferers found patterns in suffering that didn’t exist. “We attribute this phenomenon to selective matching,” Tversky and Redelmeier wrote.† “. . . For arthritis, selective matching leads people to look for changes in the weather when they experience increased pain, and pay little attention to the weather when their pain is stable. . . . [A] single day of severe pain and extreme weather might sustain a lifetime of belief in a relation between them.”
