“Similarity judgments,” psychologists called them, in a rare example of comprehensible trade jargon. What goes on in the mind when it evaluates how much one thing is like, or not like, another? The process is so fundamental to our existence that we scarcely stop to think about it. “It’s the process that grinds away constantly and generates much of our understanding and response to the world,” says Berkeley psychologist Dacher Keltner. “First of all it’s, how do you categorize things? And that’s everything. Do I sleep with him or not? Do I eat this or not? Do I give to this person or not? Is
...more
