This was the one time Ross had connected his own e-mail address with altoid and Ross had realized his mistake and deleted it. But his e-mail was captured in the forum posting of someone else who had responded to Ross, leaving his name out there for the search engines. As much as Ross had wanted to create a new world, he still had to occasionally interact with the old one, searchable by Google, and that, rather than any mistakes in the new world, was what did him in.