When I joined Pixar in 1994, it was full of artistic and creative wizardry. That is what mesmerized me when I sat in Pixar’s ramshackle screening room watching scenes from Toy Story for the first time. But I quickly learned that Pixar was stuck. For all its genius, it had no momentum. It was like a starving artist. Just as the Middle Way holds that if we are too ungrounded, we can be frustrated by lack of momentum, Pixar too was ungrounded and frustrated by lack of profitability, cash, stock options, and a business road map. Pixar’s entire success depended on developing enough strategy, order,
...more
This is the thesis of the book.
