Introduction to Programmatic Advertising

by Dominik Kosorin

Data is the lifeblood of programmatic advertising. While automation makes ad buying more efficient, it is data that elevates programmatic to its game-changer status.

contextual targeting, behavioral targeting, and look-a-like modelling.

Semantic targeting is a more sophisticated form of contextual targeting, utilizing semantic techniques and natural language processing to determine the overall context of a page.