Lyden

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Some of the big DMP vendors include Adobe (Audience Manager), Oracle (BlueKai), Nielsen (eXelate), Krux, or Lotame.
Lyden
It seems.like.it wpuld make sense.for.us to psrtndr with a dmp for easy segmentstion. Or to habe our audiemces easily sent to a dsp. In this case hoe eould they bediffsrer t than an onboareer?
Introduction to Programmatic Advertising
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