What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider’s Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency Relationships

by Chantell Glenville

Also bear in mind that a large part of being great at account management is about making client’s lives easier.

“If we do not engage with our clients in a real, personal way then we are just another vendor – and vendors are easily replaceable.”