This is not to say that corporate brands or for that matter acting ethically is unimportant or no longer required. Blockchain helps ensure integrity and therefore trust in transactions between peers. It also helps achieve transparency—a critical factor in trust. However, as author and technology theorist David Ticoll says: “Trust and brand are about more than vouchsafing a transaction. They are also about quality, enjoyment, safety of a device or service, cachet and coolness. In today’s COP21 world, the best brands transparently and verifiably signify outcomes that are environmentally,
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