Enterprises create platforms when they open up their products and technology infrastructures to outside individuals or communities that can cocreate value or new businesses. One type is prosumers, customers who produce.34 In a dynamic world of customer innovation, a new generation of producer-consumers considers the “right to hack” its birthright. Blockchain technology supercharges prosumption. Nike running shoes could generate and store data on a distributed ledger that, in turn, Nike and the shoe wearer could monetize as agreed in their smart contract. Nike could offer a tiny piece of its
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