Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

by Roman Pichler

Don’t make the mistake of being primarily concerned with technical feasibility. No matter how technologically advanced your product is, if it does not create enough value for its customers and users, it is unlikely to be a success.

Instead, tackle the risks related to the market and the needs first. If there is no market for your product, or if the product’s value proposition is weak, then coming up with cool features or amazing technologies is not going to help you.

As mentioned previously, once you have identified the risks contained in your strategy, choose the most crucial one—the risk that must be addressed now to avoid making the wrong decisions and experiencing late failure. As a rule of thumb,

work on one risk at a time. This creates focus and facilitates collaboration, and it makes it easier to collect and analyze the relevant data.

Whichever techniques you choose, separate data analysis from data collection. Avoid drawing any conclusions while you are still gathering the relevant information, as this can influence your data-collection