Say your product is meeting its revenue and profit goals, and customer engagement and referral rates are high. This suggests that your product is doing well; there is no reason to worry. But if at the same time the team motivation is low or the code quality is deteriorating, you should still be concerned. These indicators suggest that achieving product success will be much harder in the future. You should therefore look beyond financial and customer indicators and also use the relevant product, process, and people indicators.
