How often you assess the strategy depends on the product maturity and the market volatility. For younger products and dynamic markets, I recommend reviewing the product strategy once per month; for more mature products and markets, perform a strategy check every quarter. Involve the stakeholders—particularly the players—in the review to keep them up-to-date, leverage their knowledge, and secure their buy-in. Align the review of the product strategy with the evaluation of your product roadmap. Any issues in executing the roadmap can indicate that your strategy is no longer valid. Strategy and
...more
