Products like the Sonos hi-fi system are sometimes called vitamins, as they don’t solve a pain or an urgent need. They rather provide a nice-to-have benefit, similar to vitamin supplements. Products that address a problem are referred to as painkillers. An Internet search engine like Bing or Google Search is a painkiller, as it solves the problem of finding information on the Internet. While the distinction between a vitamin and a painkiller is somewhat subjective, it shows that a product doesn’t necessarily have to address a problem that people currently experience. Before I purchased the
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