Segmenting the market often results in several groups that your product could serve. In the case of my healthy-eating app, I could focus on people who live with diabetes and have to watch what they eat, busy mothers who would like to shed a few pounds, or athletes who would like to improve their performance. Addressing all three segments at the same time would be overwhelming. It’s therefore a good idea to choose one of them. But which one should I pick? To select the right segment, evaluate the different groups and opt for the most promising one. A great tool to do this is the GE/McKinsey
...more
