Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

by Roman Pichler

the product strategy states how the vision will be realized, and the product roadmap states how the strategy will be implemented. The product backlog contains the details necessary to develop the product as outlined in the roadmap, such as epics, user stories, and other requirements.

The key features and differentiators are those aspects of your product that are crucial to creating value for the customers and users and that entice people to choose it over competing offerings.

The vision is the ultimate reason for creating your product; it describes the positive change the product should bring about.

An effective vision has four qualities: it is big, shared, inspiring, and concise.

A product is a means to an end. By benefiting its customers and users, it should create value for your company.

Products are value-creating vehicles. In order to generate value, a product has to offer something new;