Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

by Roman Pichler

product strategy is a high-level plan that helps you realize your vision or overarching goal. It explains who the product is for, and why people would want to buy and use it; what the product is, and what makes it stands out; and what the business goals are, and why it is worthwhile for your company to invest in it.

Lagging indicators, such as revenue, profit, and cost, are backward-focused and tell you about the outcome of past actions. Leading indicators, in contrast, help you understand how likely it is that your product will meet a goal in the future.