Common customer properties include •demographics such as age, gender, marital status, occupation, education, and income; •psychographics, including lifestyle, social class, and personality; •behavioral attributes like usage patterns, attitudes, and brand loyalty; •geographic regions such as Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC); •industries or verticals—for instance, automotive, education, finance, and health care for business markets, also called business-to-business or B2B; and •company size, such as small and
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