As Murphy’s Law states: “Anything that can go wrong, will go wrong.”48 The development progress may not be as fast as anticipated, for instance, or one of the technologies may not be usable. It is therefore important that you understand which aspect has the biggest impact on the success of your product so that you can protect it. Is it delivering the release contents, releasing on time, or adhering to the budget? This factor is also called the primary success factor (Kerzner 2013).
