Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

by Roman Pichler

Protecting the Primacy Success Factor Once you have found the primary success factor, you must protect it. If it’s on-time delivery, for example, then do everything in your power to ensure that your product is shipped on schedule. Consider the first iPhone. In order to ensure that the product would be released on time, Apple was prepared to partially implement some features and to increase cost by adding more people to the development effort. The very first release shipped without the ability to send text messages to multiple recipients, for instance, which is something every ordinary mobile phone at the time could do. As this example shows, protecting the primary success factor requires you to relax at least one other factor.