Segment the Market Segmenting the market means dividing the potential customers and users into distinct groups. It’s like eating cake. Instead of trying to eat the whole cake at once and possibly creating a mess or choking on it, we cut out a neat slice. This allows you to create a focused product with a compelling value proposition and a great user experience. Your segments should be clear-cut so they do not overlap. To put it differently, you should be able to tell who belongs to a segment and who does not. What’s more, each segment should be homogenous, and the people within it should
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