David Schaaf

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Stakeholders with high interest and high power are called players. These individuals are important partners for you; they help you create, validate, and review the product strategy and ideally continue to work with you on the product roadmap. Aim to secure their buy-in, leverage their ideas and knowledge, and establish a close and trustful relationship with them. You should also ensure that these individuals are involved with the product continuously to avoid loss of knowledge and handoffs.
Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
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