Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

by Roman Pichler

Summary Table 5 summarizes the benefits and drawbacks of the two techniques. TABLE 5: Benefits and Drawbacks of Unbundling vs. Creating Variants Benefits Drawbacks •Makes it easier to grow the product and add new features; improves the user experience by simplifying the product. •Enables you to take the product to a new market or segment or to address the needs of a specific group. •Helps you generate more business benefits;creates an opportunity to evolve the business model and open up new revenue streams. •Can increase the product’s competitiveness and help you respond to market changes. •Customers and users may be given too much choice, leaving them feeling confused or overwhelmed. •Existing products may be cannibalized. •Portfolio management is required to coordinate the members of the product family. •Shared assets, and possibly a platform, have to be developed.