Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

by Roman Pichler

TABLE 6: Risks and Sample Questions Risks Sample Questions Market and Needs Will removing the problem you want to solve make a real difference to the customers and users? Is the benefit the product creates something people would not want to miss once they have experienced it? Are you confident that you have selected the right market segment, and that you are addressing the right people? Is the target group clear-cut? Are you able to tell who is in your target group and who is not? Do you have a rough idea of how big the market is? Are there any major market entry barriers? Features and Technologies Will the product be able to do a great job for the users and customers? Can you list the top three features that will make people want to use or buy the product? Does the product offer a clear and compelling advantage over the competitors’ products? Are you clear on the branding strategy? What are the key characteristics of the desired user experience? Is it feasible to develop the product? Are the technologies required available? Are they mature enough? Does your organization have the necessary skills to use them effectively? Are enough people with the right skills available, and if not, can you recruit them? Business Goals Are you confident that it’s worthwhile to develop, market, sell, and support the product? Are you clear on the business goals the product should deliver? Can you quantify and measure the desired business benefits? Do you know which one is your number one goa...