David Schaaf

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How closely you should collaborate with the stakeholders, and how much they should participate in the validation work depends on the amount of uncertainty present. If you work on a disruptive product or on a new adjacent one, then I recommend that you opt for close collaboration and form a team similar to the one shown in Figure 30. This team is also called the product discovery team.34 Otherwise, a looser, on-demand collaboration may be sufficient. FIGURE 30: The Product Discovery Team In order to have an effective product discovery team in place, ensure that the necessary skills are present, ...more
Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
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