I recommend capturing these goals on the product roadmap together with the relevant metrics for measuring when a goal is met (described in more detail in Part 2). In an agile context, product goals are delivered in a stepwise fashion by a number of sprints, which should have their own goals and success criteria. This results in the three-tier goals-and-metrics approach described in Figure 14. FIGURE 14: Goals and Metrics As Figure 14 shows, the business goals captured in the product strategy provide the context to identify the right product goals. The latter describe the specific benefits
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