A product strategy is a high-level plan that helps you realize your vision or overarching goal. It explains who the product is for, and why people would want to buy and use it; what the product is, and what makes it stands out; and what the business goals are, and why it is worthwhile for your company to invest in it. Figure 2 illustrates the elements of the product strategy. FIGURE 2: The Elements of the Product Strategy Let’s take a look at the three aspects captured in Figure 2: the market and the needs, the key features and differentiators, and the business goals.
