The next level is availability. Customers expect their preferred hotel chain to offer locations in a variety of different cities. They expect their bank to be open when they can use it and to employ enough tellers to keep the line moving. They expect their favorite restaurant to be nearby, to have adequate parking and to have waiters who notice that distinctive “I need help now” look. Any company that makes itself more accessible will obviously increase the number of customers who are willing to give it a try.
