Second, you may be wondering why there are no items dealing with pay, benefits, senior management or organizational structure. There were initially, but they disappeared during the analysis. This doesn’t mean they are unimportant. It simply means they are equally important to every employee — good, bad and mediocre. Yes, if you are paying 20% below the market average, you may have difficulty attracting people. But bringing your pay and benefits package up to market levels, while a sensible first step, will not take you very far. These kinds of issues are like tickets to the ballpark — they can
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