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Swastik Agarwal
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Competing Against Luck: The Story of Innovation and Customer Choice, by Clayton M. Christensen

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Worse, trying to do many jobs for many customers can confuse customers so they hire the wrong products for the wrong jobs and end up firing them in frustration instead.
Swastik Agarwal
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Competing Against Luck: The Story of Innovation and Customer Choice
Competing Against Luck: The Story of Innovation and Customer Choice
by Clayton M. Christensen
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