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Swastik Agarwal
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Competing Against Luck: The Story of Innovation and Customer Choice, by Clayton M. Christensen

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The anxieties that come into play are powerful: anxiety about the cost, anxiety of learning something new, and anxiety of the unknown can be overwhelming.
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Competing Against Luck: The Story of Innovation and Customer Choice
Competing Against Luck: The Story of Innovation and Customer Choice
by Clayton M. Christensen
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