Clo’s Kindle Notes & Highlights

Competing Against Luck: The Story of Innovation and Customer Choice, by Clayton M. Christensen

What causes a customer to purchase and use a particular product or service?

See Clo’s 39 highlights

Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

by Clayton M. Christensen

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars