Understanding the most important jobs your company solves for customers can be translated into a rallying cry that aligns individuals across the organization behind a common purpose and functions as an enduring innovation North Star. In contrast to the usually generic nature of most companies’ mission statements, a well-crafted statement of the jobs a company exists to solve can be both inspiring and practical. An organization explicitly focused on a clearly defined job enjoys four key benefits: Distributed decision making: Employees throughout the organization are empowered to make good
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