Wally Bock

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Chapter 6 Building Your Résumé The Big Idea Uncovering a job in all its rich complexity is only the beginning. You’re a long way from getting hired. But truly understanding a Job to Be Done provides a sort of decoder to that complexity—a language that enables clear specifications for solving Jobs to Be Done. New products succeed not because of the features and functionality they offer but because of the experiences they enable.
Competing Against Luck: The Story of Innovation and Customer Choice
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