These innovations weren’t aimed at jumping on the latest trends or rolling out another new flavor to boost sales. They weren’t created to add more bells and whistles to an existing product so the company could charge customers more. They were conceived, developed, and launched into the market with a clear understanding of how these products would help consumers make the progress they were struggling to achieve. When you have a job to be done and there isn’t a good solution, “cheaper and crappier” is better than nothing. Imagine the potential of something truly great.
