Chapter 10 Final Observations About the Theory of Jobs The Big Idea In this final chapter I have three hopes. First, I want to convey my enthusiasm for what the Theory of Jobs can accomplish for innovators, because it answers one of the most important questions that has bedeviled managers for decades: Is innovation inherently a question of luck? Our answer is decidedly “no!” Second, I want to convey the boundaries of the theory—what it can explain, and what it cannot. This is critical. If the theory is applied beyond what the theory was designed to explain, it will lose its clarity and
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