Wally Bock

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By contrast, many successful start-ups do start out selling quarter-inch holes. The original kernel of the idea for Netflix was uncovered the way many start-ups gain traction: an entrepreneur found himself in a circumstance with no clear solution and declared, “I’m going to fix this!” In a sense, he began both as the CEO and a target customer—there was no separation between the innovator and his customer’s job. Much of the information needed to make decisions about solving for a job is found in the context of the struggle. We call that “passive data” because it has no voice or clear structure ...more
Competing Against Luck: The Story of Innovation and Customer Choice
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