The Big Idea So where are all these jobs just waiting to be discovered—and how do you find them? The solution lies not in the tools you’re using, but what you are looking for and how you piece your observations together. If you can spot barriers to progress or frustrating experiences, you’ve found the first clues that an innovation opportunity is at hand. We offer here a sampling of ways to uncover jobs: seeing jobs in your own life, finding opportunity in “nonconsumption,” identifying workarounds, zoning in on things you don’t want to do, and spotting unusual uses of products. Innovation is
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