For example, the job of most people is that they want to be so healthy that they don’t even have to think about health. Yet, in systems where the providers of care are reimbursed for services they provide, they actually make money when the members of their system get sick—it’s effectively “sick care” rather than “health care.” When the members are healthy, the providers make little. In other words, the Jobs to Be Done of members and providers are not aligned in the US health care system.
