Yong-Nam’s Kindle Notes & Highlights

Competing Against Luck: The Story of Innovation and Customer Choice, by Clayton M. Christensen

Deeply understanding a customer’s real Job to Be Done can be challenging in practice.

See Yong-Nam’s 15 notes & 371 highlights

Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

by Clayton M. Christensen

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