Yong-Nam’s Kindle Notes & Highlights

Competing Against Luck: The Story of Innovation and Customer Choice, by Clayton M. Christensen

8%

seen through the lens of Jobs to Be Done, the market for margarine was potentially much larger than Unilever may have previously calculated.

See Yong-Nam’s 15 notes & 371 highlights

Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

by Clayton M. Christensen

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