Tarini’s Kindle Notes & Highlights

Competing Against Luck: The Story of Innovation and Customer Choice, by Clayton M. Christensen

Focusing on customers’ Jobs to Be Done provides not just a one-off improvement idea, but an enduring innovation North Star.

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Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

by Clayton M. Christensen

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