What is the role that the mattress plays in his life? Why is it important or is it? When is the mattress important and why? Who else is involved in purchase and use of a mattress? What are the barriers and points of friction in buying a new mattress? Depending on the individual’s present struggles and desired progress, what alternatives exist to buying a new mattress? Are there occasions in which the individual does not use the mattress when we might expect him to? Conversely, are there moments in life when he uses the mattress in unusual ways?
