But with the lens of Jobs to Be Done, LeBlanc and his team saw that the job these nontraditional students were hiring SNHU to do had almost nothing in common with the job coming-of-age undergraduates were hiring it for, and that it was framed by a very different circumstance. The average online student is thirty years old and juggling work and family while trying to squeeze in an education. Many of them have some college credits, but stopped their education along the way for a myriad of reasons. Often they were still carrying debt from that unfinished experience. But life has told them it’s
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