He explained that indeed the group had framed its task as differentiating Campbell’s product against all the other drinks and juices. But the concept inspired them instead to inquire whether there was a job that arises in people’s lives on occasion for which they might hire V8. They found one. Through the eyes of one of his customers, it went something like this: When I was old enough and moved away from home, I promised my mother that I would always eat my vegetables. But I am a busy man. As I peel this stupid carrot and boil that limp spinach and wonder why in the world Popeye likes it so
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