What are the important, unsatisfied jobs in your own life, and in the lives of those closest to you? Flesh out the circumstances of these jobs, and the functional, emotional, and social dimensions of the progress you are trying to make—what innovation opportunities do these suggest? If you are a consumer of your own company’s products, what jobs do you use them to get done? Where do you see them falling short of perfectly nailing your jobs, and why? Who is not consuming your products today? How do their jobs differ from those of your current customers? What’s getting in the way of these
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