A leader has to count on employees up and down the company’s ranks to make the right choices in everyday decisions. Those choices will determine a company’s real strategy. As we discussed earlier, the way an organization’s employees work together toward common goals is the basis of its culture. If they work together with a focus on the Job to Be Done, a culture will emerge that reinforces that job and stays deeply connected to it. If that culture has formed around the job, people will autonomously do what they need to do to be successful.
