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It turned out this added to the experience, turning a trip to the American Girl store into a special day out with mom (or dad). American Girl stores have doll hospitals that can repair tangled hair or fix broken parts. Some of the stores have restaurants in which parents, children, and their dolls can happily sit and be served from a kid-friendly menu—or host birthday parties. The dolls become the catalyst for experiences with mom and dad that will be remembered forever.
Competing Against Luck: The Story of Innovation and Customer Choice
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