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Competing Against Luck: The Story of Innovation and Customer Choice, by Clayton M. Christensen

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3. The Fallacy of Conforming Data The Fallacy of Conforming Data is the third fallacy that causes companies to lose their focus on the customers’ Job to Be Done.
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Competing Against Luck: The Story of Innovation and Customer Choice
Competing Against Luck: The Story of Innovation and Customer Choice
by Clayton M. Christensen
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